Five years ago, Aron Gelbard had a vision of creating a hi-tech florists, where customers could order online and their flowers would be delivered in a flatpack through the letterbox.

The company is Bloom & Wild, and it delivers thousands of flowers a week across the UK and abroad. But many florists hated the idea, so his challenge was to recruit people with creative talent to join his team.

Video journalist: Jeremy Howell

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